If a book is any good, the cheaper the better
-George Bernard Shaw
E-books are a new thing, the idea of a “digital book” is something that has been scoffed at, but within the past few years, the e-book has steadily gained ground on the more traditional form. Barnes and Noble claim they sell three times as many e-books compared to all forms of physical books and Amazon claim that since the start of the year they are selling 114 e-books for every 100 physical books. It was George Santayana who said “Those who do not remember history are doomed to repeat it” and so for any discussion of the latest developments in technology and social relations, we need to start with an understanding of what has gone before.
George Orwell is quoted as saying “If other publishers had any sense, they would combine against them and suppress them” in relation to paperback books, specifically Penguin books. Orwell was writing in response to the potential lowering of royalties that writers could expect to receive in the paperback form as opposed to hardback.
It was Allen Lane who saw the huge gap in the market in which he could exploit and profit hugely from. Inexpensive paperbacks had existed from the 19th century onwards, whether as pamphlets, airport/train novels or the wider genre of pulp fiction. Lane didn’t invent the paperback, but he upped the quality in both production and design alongside the low cost, revolutionising the format (much like Apple with the iPhone and iPad) suddenly making literature available on a mass-scale, moving away from its earlier perception as a sophisticated and expensive commodity to a mass-based medium, available to all. Like the printing press before it and digitial technology after it, paperback publishing revolutionised the way the book was seen and consumed. Read the rest of this entry »