The first international Rugby superstar with a wider appeal and awareness than rugby fans was Jonah Lomu. While terms such as ‘greatest player ever’ ‘living legend’ etc. can be bandied about easily enough, it is generally agreed that the power and influence of Lomu on the international rugby arena was immense. His sheer power, pace and image shocked and awed the international sporting world. Like with many sportspeople defined as ‘The Greatest’ it is not just the records that carry weight, it is the extraordinary effect of ‘the idea’ of the player on the wider viewing public that lifts someone above the shoulders of their fellow competitors.
Sonny Bill Williams (or SBW for the many readers, who I’m sure pay little or no attention to organised sport) is the second player following Lomu who most clearly fits the bill of ‘Superstar’. Yet this is a player who has played for the All Blacks rugby team for only two years, failing in his attempt to attain a starting spot in the team to Ma’a Nonu. Boxing aficionado and parasite capitalist Bob Jones has described SBW’s capabilities in his boxing side project as being “He can’t box. …but that’s hardly surprising given his novice status.”. In his most recent fight against 43-year-old gospel singing, sickness beneficiary, Alipate Liava’a, he couldn’t even score a knockout, cue Jones’ negative reaction. However as spectacle SBW is a Superstar. With his boxing match raising over $350,000 for the Christchurch earthquake. Alongside his boxing efforts, his every move is debated and discussed, in a manner far greater and wider than that of either Dan Carter and Richie McCaw, two All Blacks players, generally acknowledged as two of the greatest players to have played Rugby Union in any country in any time.